In my Advertising and Promotions class, we were responsible for creating a campaign for a business within our area. Since the businesses already exist, we had to put ourselves in the position of working for the company on the marketing research team to market the service to reach a more better and engaging audience and how to serve better our clients. I chose Caribou Coffee and did more research on their company and brand to understand what they stand for and created a campaign that includes a 3 pronged strategy set, creative objective, driver model features, landing pages, and much more.

 

The whole 26 page marketing plan can be viewed by clicking the Caribou Campaign cover image off to the left.